I LOVE IT
SERVICES
PRODUCT STRATEGY
PRODUCT UX /UI
CREATIVE DIRECTION
YEAR
2024 - 2025
CHALLENGE
The product needed to communicate its value clearly to shoppers and sharers while making the first-time experience easier to navigate. Research and journey reviews revealed friction in onboarding, gaps in how the proposition was explained and disconnected steps between seeing recommendations and exploring products.
APPROACH
We focused on simplifying the user experience, clarifying the platform’s value and creating more intuitive journeys for shoppers and sharers. Through user research and journey mapping, I identified opportunities to reduce onboarding friction, improve product discovery and make sharing recommendations easier.
PRODUCT FOUNDATION
The work established a clearer product narrative, simplified priority journeys and a more consistent design foundation across mobile and web.
Simplifying Creation. Driving Engagement.
The redesigned creator journey simplified how users create, post and share product recommendations, with clearer navigation, improved information architecture and more intuitive interactions. The focus was on reducing friction throughout the creator funnel, encouraging more users to complete and share content, increasing platform activity and creating more opportunities for shopper discovery and engagement.
