DERMATICA
SERVICES
ART DIRECTION
BRANDING
WEB DESIGN
YEAR
2025
CHALLENGE
Dermatica needed a brand that reflected the breadth of its skincare offering while appealing to customers with different concerns, levels of knowledge and treatment goals. The challenge was to move beyond a narrow perception of the brand, communicate the value of personalised skincare and make the process of finding a suitable treatment feel simple, credible and approachable. This meant creating consistency across brand identity, messaging, packaging and digital experiences, while helping customers understand where to begin.
APPROACH
I developed a creative direction that balanced clinical credibility with a more accessible and inclusive brand experience. The work covered visual identity, brand messaging, product packaging and website design, establishing a consistent approach across physical and digital touchpoints. A central part of the digital experience was the skincare questionnaire. We focused on making the initial consultation journey intuitive and approachable, helping customers identify their skin type, understand their concerns and communicate their skincare goals through a clear, guided experience.
PRODUCT FOUNDATION
The work established a more cohesive brand experience, connecting Dermatica's identity, product offering and customer journey. From packaging and brand messaging to the website and consultation experience, the focus was on making personalised skincare easier to understand and helping a broader audience feel confident exploring treatment options.
Simplifying Creation. Driving Engagement.
The skincare questionnaire was a key part of the experience, guiding customers through questions about their skin type, concerns and treatment goals. By breaking the process into manageable steps, the journey helped users share the information needed to explore an appropriate personalised skincare solution. The wider website experience supported this journey through clearer product information, consistent messaging and a more approachable visual language. Together, the brand and digital work created a connected experience from initial discovery through to consultation and ongoing treatment.
